Nissan's EV Future Post


The future of electric vehicles is looking bright. With the recent exciting announcement of Nissan’s investment of 17.6 billion into electrification, there’s never been a more interesting time to learn more about the future of electric vehicles (EV). Maus Nissan of Crystal River has the scoop on what to expect from Nissan’s plan to increase electrified vehicles sales by 2030.

It all starts with Nissan Ambition 2030, the overarching plan to increase EV sales worldwide by bringing more electrified models to market, specifically targeting a 40% increase in the United States and China and 75% in Europe. How will they plan to do that, you ask? Nissan is prepared to put the pedal to the metal by releasing over 20 new hybrid models and electric cars in less than a decade. By 2030, the goal is to increase it to 23 new models, of which 15 will be full battery electric vehicles. The remaining 8 models will feature the company’s e-Power technology. According to Nissan’s website “the e-Power offers full electric motor drive, meaning the wheels are driven entirely by an electric motor. The system consists of a high output battery and a powertrain that is integrated with a gasoline engine, power generator, inverter, and motor. A traditional hybrid system’s wheels are driven by an electric motor and a gasoline engine. On the contrary, the e-Power system’s gasoline engine is not connected to the wheels, it only charges the battery. And unlike a full EV, the main power source is the engine, not the battery.”

All jargon aside, it’s a steep commitment to the world of electric vehicles. Nissan is prepared to recruit over 3,000 advanced research and development staff worldwide to ensure no stone is left unturned. Nissan’s battery production is another area that consumers will see a huge increase worldwide. Guided by the U.S. Department of Energy’s blueprint to reduce and/or eliminate cobalt from lithium ion batteries by 2030, this will also result in a drastic reduction in battery cost by 65% over the next 8 years. To set a steady pace, Nissan is building a new battery factory in the United Kingdom that will produce enough batteries to power 100,000 cars annually.

Nissan was once considered the pioneer in the EV space when the Leaf was released. Over the years, other companies have sought that top spot but this bold proclamation from Nissan is sure to reignite the brand. Prepared to “drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities,” Nissan certainly speaks to a transformative future for the electric vehicle space.

Maus Nissan of Crystal River is ready to show you a bright future with our electric vehicles. Check out our inventory online or give us a call at (352) 592-6287.

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